One codebase, both app stores, wired to your back office
Building the same app twice costs roughly twice as much and takes twice as long to change. Unless you need something the shared approach genuinely cannot do, one codebase serving both stores is the better trade, and we will tell you when it is not.
Free first call. Fixed price before you commit. Source code handed over at launch.
Where app projects overrun
Rarely in the build. Usually in store review, in the offline behaviour nobody specified, and in the slow realisation that the app needs data the back office was never designed to hand out.
- Store rejection over rules nobody read until submission
- No plan for what the app does with no signal
- A back office with no API, discovered halfway through
- Two separate codebases drifting apart with every release
written plan ... within 48 hours
price ... fixed, not hourly
sprints ... 2 weeks each
source code ... yours at launch
If the price does not work we cut scope together until it does, before you pay anything.
What we build
Customer apps
Ordering, booking, loyalty and account access, in your brand.
Field staff tools
Job lists, forms, photos and signatures that keep working with no signal and sync later.
Delivery and tracking
Driver apps with routing, and tracking your customer can follow.
Internal tools
The thing your team currently does on paper or a spreadsheet on a phone.
Submission and updates are part of the job
We handle App Store and Play Store submission, including the review notes, privacy declarations and screenshots that hold most first submissions up. After launch, releases go out through an automated pipeline so a fix is hours away rather than a fortnight.
What changes depending on where you trade
The build is not the same in every market. Tax, accessibility law and data rules differ, and they change the design rather than just the paperwork. Here is what shifts.
For businesses in the United States
Apple and Google both require a privacy label describing exactly what your app collects, and both reject apps whose label does not match their behaviour. We fill those in from what the code actually does.
- App Store privacy nutrition labels and Google Data Safety completed accurately
- Apple Pay and Google Pay where you take payment in app
- Push notifications through a US region service
- COPPA handling if any part of the audience may be under 13
For businesses in the United Kingdom
If your app takes payment for physical goods or services, Strong Customer Authentication applies, and getting the flow wrong shows up as abandoned checkouts rather than as an error message.
- Strong Customer Authentication handled in the payment flow
- Open Banking integration where it beats card fees
- UK GDPR consent and clear in app privacy information
- Age verification for age restricted goods
For businesses in Europe
European users expect the app in their own language, and the Digital Markets Act has begun to change what is allowed on iOS in the EU, including alternative distribution. Worth knowing before you plan a launch.
- Multi language from the first release, not a later update
- PSD2 Strong Customer Authentication in payment flows
- GDPR consent, data export and deletion available in app
- EU hosted backend with a data processing agreement
Questions we get asked about this
Q1 Native or cross platform?
Q2 Who owns the App Store and Play Store listings?
Q3 What happens when Apple or Google changes the rules?
Tell us the problem. We send back a plan in 48 hours.
A written plan with every screen mapped, a fixed price and a delivery date. Yours to keep whether or not you hire us.
Often built alongside this
- Web DevelopmentA website that takes four seconds to load on a phone has already lost most of the people who clicked. We build sites your team can edit, that pass Core Web Vitals, and that are structured so search engines can actually read them.
- POS SystemsMost point of sale failures are not software bugs. They are a queue at the counter because the connection dropped. We build tills that run locally and sync when the line returns, so trading never stops.
- ERP SoftwareOff the shelf ERP asks you to change your process to match the software. We do it the other way round. You get the modules you actually need, wired to the tools you already pay for, at a price agreed before anyone writes code.